Our Mission

Women of Africa are among the poorest and most disadvantaged in the world and yet, because of the significant absence of men in the household, they are expected to fend for their families. Fifty-two percent of women in Africa are either unemployed or under-employed mainly due to cultural barriers, lack of education and health services.

At the community level, it is women, more than men, who are tasked with the role of putting food on the table and because they largely depend on the weather and rains, the issue of climate change has grown synonymous with food insecurity.

The incidence of women headed households has increased as well as the burden on women to support their families with, for example, school fees, clothes and health provision.

International aid programs have assisted in fundamental basic human needs such as food and water but have felt short to address other fundamental issues that have impeded women from progressing economically and thus it has become imperative to ‘teach the women how to fish’ instead of giving them ‘the fish’.

Addressing this predicament with women in rural settings where women are less educated and have less access to resources, is to encourage the women to utilize and enhance the skills that they already have through training (capacity building) in product development, marketing, production safety etc.. and most importantly, to find meaningful markets at the global level where demand for their handmade and wild harvested products is rapidly growing.   

We are devoted to working directly with these women who are artisans and small scale farmers in Kenya, Malawi, South Africa, Uganda and Zimbabwe to provide real jobs and decent income. Currently we work directly (no middle man) with over 300 women… and hoping to grow!